SoundSleep -- Mission Statement
We recognize the profound yet largely unrecognized impact that sleep disorders
have on our health and wellness, performance, productivity, safety and healthcare costs.
And so we are dedicated to raising the awareness of and providing solutions for
sleep disorders in the general public, patients and healthcare professionals.
We develop innovative education and communication programs and provide
products and services in order to:
- Discover the importance of sleep to our health.
- Better understand how our lifestyle choices affect our sleep.
- Enable patients to better understand their sleep-related health issues and navigate
a path to wellness with good decision-making.
- Connect patients to the appropriate healthcare professionals in order to facilitate
and expedite the diagnosis and treatment of sleep disorders.
Sound sleep is far more than a good night's rest; it represents the benefits of health
and a healthy lifestyle. After all, it's a third of your life; it must be important.
SoundSleep -- About Us
Michael J. Breus, PhD, ABSM, Co-Founder, Sound Sleep, LLC
Stuart J. Meyers, MD, Co-Founder, Sound Sleep, LLC
Fred Schwartz, MD, Music and Stress Reduction
Burt and Joe Wolff, Music Development
SoundSleep in the News
Crowne Plaza Guests To Get Better Sleep
Under guidance of national sleep expert, upscale hotel brand to introduce new sleep experience
Atlanta, Georgia – September 22, 2003
Crowne Plaza Hotels and Resorts, part of InterContinental Hotels Group [Lon: IHG, NYSE: IHG (ADRs)],
today announced that it will strengthen its claim as “The Place To Meet” by providing all guests,
ncluding meeting attendees, with an optimal sleep experience.
The Crowne Plaza sleep experience, which will be developed under the guidance of
Dr. Michael Breus Ph.D., diplomat of the American Board of Sleep Medicine and
co-founder of Sound Sleep LLC, will be rolled out at all hotels in North America by Spring 2004.
Go to full article.
Some Basic Tips to Ward Off Burnout, Bloat and Bleary Eyes
Quote from: The New York Times Travel Section, Published: October 7, 2003
"...Michael J. Breus, a clinical director of several sleep disorder centers in the Atlanta area,
says business travelers typically undergo two insomnia-inducing experiences: the
"first-night effect" of unfamiliar surroundings and the "on-call effect" from
worrying that the alarm won't go off or that the wake-up call will be missed.
In the evenings, he advises, avoid lighted screens, which stimulate the brain, and
concentrate on something besides business. "I wouldn't check my e-mail or watch
television before I go to bed," Dr. Breus said.
Some hotels are providing special sleep services. The 104 Crowne Plaza hotels and
resorts in North America will start a "sleep program" next spring that will include
new bedding, a self-diagnostic sleep questionnaire at bedside, quiet zones within the
hotel, ear plugs and eye masks and even an offer of a free night's stay if the
front desk fails to make the wake-up call on time..."
How to Beat the Hotel Sleep Blues
Quote from: WTOP News, Updated: Friday, Oct. 17, 2003 - 7:22 AM
"...Have you ever had a hard time falling sleep? Probably.
Is it worse when you're on the road for business or on vacation? You're not alone.
"You go into this new environment and your dog isn't barking, your air conditioner
isn't turning on, so you don't sleep real well," says Dr. Michael Breus,
clinical director of soundsleepsolutions.com. "There's actually a technical name
for not being able to fall asleep in a weird place. It's called the 'first night effect.""
Go to full article.
Nodding Off On The Job
Quote from: WORKWISE® by Mildred L. Culp, Nov. 9, 2003
"…Falling asleep at work is no laughing matter, whatever you do, but you don't have to fall
asleep on the job to be sleep-deprived. Atlanta-based Michael Breus, clinical psychologist and
co- founder of soundsleepsolutions.com, a consumer-based education site, defines sleep deprivation
as "anything less than roughly 6.5 hours per night." Griffin adds that the inadequacy can take
other forms, such as sleeping at incorrect times for your system or having the wrong kind of sleep.
For example, if you "do without the deepest stage of sleep," she reports, "in which the brain's
activity is the slowest," you are sleep-deprived. People who are chronically sleepy on the job or
report that they catch up on their sleep on weekends may well have this condition, according to
Bruce Corser, medical director of the Sleep Management Institute in Cincinnati, Ohio."
Go to full article.
MEDIA EVENTS WITH DR. MICHAEL BREUS:
(copies are available upon request)
Print -- 2004, Interviews:
- Allure, Topic: Sleep the night before the wedding (January 05)
- Cosmopolitan, Topic: Sleep Deprivation (sidebar), (October)
- Atlanta Journal Constitution, Detroit Free Press, and St. Paul Pioneer, “ Sleep on it, Hotels are finding money in their mattresses as they jump into luxury bed competition”, August 13th
- Boston Globe, “ Here, counting sheep may be, passe´” July 18th.
- Georgia “I Do” Bridal Magazine, Topic: New Couples sleep habits” (July).
- The Atlanta Journal Constitution, The living room sofa penalty box or slice of paradise? (June, 25)
- New Orleans City Business; (June 14, 2004) The Sleepless Slumber Party
- The New York Times, Frequent Flyer, Profile: The Traveling Sleep Doctor (7/13/04)
- Parents Magazine, Topic: Children and Sleep (October)
- New York Times, Sleep and Business Travel, (July)
- Brand week, Crowne Plaza Sleep Advantage (TBA)
- Press Release: Hotel On-line Special Report: Crowne Plaza Tackles guest sleep depravation.
- Reuters News Wire, Crowne Plaza Sleep Advantage (May), Picked up by: Yahoo News, The Moscow Times
- Bloomberg News Wire, Crowne Plaza Sleep Advantage (May)
- Fast Company Magazine, Crowne Plaza Sleep Advantage (Oct)
- Wall Street Journal, Crowne Plaza Sleep Advantage (TBA)
- Austin Fit Magazine, taken from articles on WebMD (February)
- Player Magazine, Sleeping and Gaming, January Issue
- Continental Airline Magazine, Sleep and the Sleepy Traveler
- The New York Times, Travel Section, The Sleepy Traveler, (upcoming Sept/ Oct.)
- Cosmo Girl, Answering questions about insomnia, (upcoming Sept./Oct)
- Medazine, Helpful Hints to Help you Sleep, (upcoming)
- The Atlanta Journal Constitution, Living Sec., Sleep and back to school, (Sept)
- Chi Life Magazine, Sleepless in Atlanta, June Issue
- El Paso Times, Moms not getting enough sleep, 5/20/03
- Town and Country Magazine, Jet Lag and Ambien (fall issue)
- Parents Magazine, Topic: Sleep and weight loss in Women after childbirth (May)
- The Atlanta Journal and Constitution, Living Section, Sleep on the Road, (April)
- Men’s Fitness, Topic: Leg cramps while asleep. (August)
- Health Traveler Magazine, Topic: Sleep and Travel (February)
- Interview, Redbook Magazine, Women and insomnia. (upcoming March 2003 and May 2003)
Print International -- 2004, Interviews:
- Toronto Sun, Topic: The Sleep Advantage Program & tips to take home (TBA)
- Metro Toronto News, Topic: Sleep and Business Travel (TBA)
- London Free Press, Topic: Sleep and Travel (TBA)
- Canadian Travel Press, Topic: The Sleep Advantage Program (TBA)
Print Advertisement (National) -- 2004
- Crowne Plaza Sleep Advantage, USA Today (May-Aug bi-weekly) 4 adds focusing on amenities in the Sleep Advantage™ Program. (available upon request)
Radio (Local) -- Interviews:
- 2004, Biz Radio 990 The Travel Show (August, 28th) Topic: Sleep and Travel (Louisiana)
- 2004, Biz Radio 990 (July 18, 2004) Topic; Sleep (Louisiana)
- 2004, WCKW-FM (June 8, 2004) Mornings with Bo and Beth (Louisiana)
- 2004, WGSO-AM (June 8, 2004) Biz Radio with Chris Bryan (Louisiana)
- 2004, News Radio 680; Georgia Focus, Topic: Sleep Problems (April) (Georgia)
- 2004, News Radio 750, Neil Bortz and Belinda Skelton, Topic: Lack of Sleep (April) (Georgia)
- 2004, Wkhx 101.5, Health talk, Topic: Sleep Disorders and Children, (April) (Georgia)
- 2003, News Radio 680; Georgia Focus, Topic: Sleep Problems (May) (Georgia)
- 2003, News Radio 750, Neil Bortz and Belinda Skelton, Topic: Lack of Sleep (April) (Georgia)
- 2003, Wkhx 101.5, Health talk, Topic: More on Sleep Disorders, (March) (Georgia)
- 2002, Wkhx 101.5, Health talk, Topic: Sleep Disorders, (December) (Georgia)
- 2004, Interview, XM Satellite radio 169 The Power (9/15/04) Topic: Sleep Depravation.
- 2004, Audio News Release (week of 5/17/04) reaching more than 21 million listeners on Business Travel and Sleep.
- 2004, Interview, Voice of America, Sleep (September)
Radio (International) -- 2004, Interviews
- CFRB AM 1010, Topic: Sleep Deprivation 10/30/04
- Interview, AM 980 London, Topic: Sleep and Business Travel 10/30/04
- 2004, Interview, WWL-TV, Health Segment with Meg Farris (aired 3 times in June)
- 2004, Satellite Media Tour, The Bane of Business Travelers (May 18th, 2004) (21 Markets)
- 2004, Interview, Fox 5 News, Sleep Disorders and Obesity, w/ Dr. Stan Winikur (Feb 27)
- 2003, Interview, WXIA News (Channel 46), Consumer focus on Snoring Sprays (April )
- 2002, Interview, WXIA News (Channel 46), Does it work?, D-Snore 11/27/02
- 2002, Interview, WXIA News (Channel 46), Healthwatch: Insomnia and the new parent.12/12/02
- 2002, Interview, WXIA News (Channel 46), Healthwatch: Weight loss and Sleep Loss 12/19/02
Television (National) -- 2004, Interviews:
- CBS Morning Show, Topic: Couples and Sleep (4.5 minutes) (September)
- CNN Airport Network (National and Regional), 3 segments: Noise, Light, and Relaxation (May-September)
- In-Flight Video (United, American Airlines, Delta, Continental Airlines) 3 segments: Noise, Light, and Relaxation (June-present)
Television (International) -- 2004, Interviews:
- Global TV (Moneywise), Topic: Sleep and Business Travel
- Rogers Daytime, Topic: Sleep and Business Travel
- 2004, Interview, USA Today: Side Step WebSite, What a weary web we weave (July)